Holly Willoughby swears and jokes about OnlyFans in YouTube show trailer

Holly Willoughby swears and jokes about being on OnlyFans as she entertains an array of celebrity guests in the trailer for her new YouTube channel, Holly Willoughby Together.

Willoughby, 45, who previously hosted This Morning, will use the platform to host a lifestyle series, and will cover topics such as practical advice, fashion, beauty and health.

In a departure from her clean-cut image on the ITV daytime show, Willoughby exclaims “motherf****r!” in frustration while trying to use a sausage maker during a cooking segment.

She then turns to the camera and quips: “I feel like I’m on OnlyFans.”

In another part of the trailer, Willoughby is about to get changed behind a dressing screen as someone else is heard saying: “She doesn’t give a shit, she’ll take her clothes off in front of anyone.”

Willoughby then emerges from behind the screen and jokes: “That’s me.”

The trailer previews several of Willoughby’s celebrity guests, including actor Stanley Tucci and comedians Joanne McNally and Katherine Ryan.

She cooks a meal with Tucci, tries on tracksuits with McNally and plays a raunchy game of Shag, Marry, Avoid with Ryan.

Her friends, Spice Girls star Emma Bunton and All Saints singer Nicole Appleton, also make a joint appearance.

The trailer also shows more emotional moments viewers can expect.

Willoughby tears up while interviewing Ellen Roome, a Gloucestershire mother who has raised concerns that her 14-year-old son, Jools Sweeney, died through an online challenge gone wrong in April 2022.

Roome tells Willoughby: “Jools was the most beautiful, happy boy. So, when I was really campaigning hard, I’d walk past the stairs and go, ‘come on Jools, got stuff to do’, as if he’s still alive. Taking him with me.”

Wiping away her tears, Willoughby replies: “Yeah, I mean, I think they’re always with you, right?”

The trailer concludes with Willoughby having a playful conversation with Bunton and Appleton where, trying on clothes, she says: “Trying to reveal myself, that’s how I get my ratings.”

Holly Willoughby Together will release two episodes per week and will premiere on July 28.

It will be available on YouTube, digital streaming platforms and across social media.

Willoughby fronted ITV’s This Morning for 14 years, but stepped down in 2023 months after her co-host Phillip Schofield left after admitting to an “unwise, but not illegal” affair with a young male colleague.

In July 2024, Gavin Plumb was sentenced to life with a minimum term of 16 years after being convicted of soliciting murder and encouraging or assisting others to rape and kidnap her.

She continued to present ITV’s Dancing On Ice until it was announced in March 2025 that the show would be “rested” with no further plans for another series.