Peak showcases brand update at Children’s Day events

Peak 4-5-6 Growing Up Milk used this year’s Children’s Day celebrations to unveil refreshed product packaging and engage consumers through events held in Lagos, Abuja and Port Harcourt.

According to a statement, the brand organised activities that brought together children and families across the three cities, featuring games, performances, competitions and other interactive sessions.

The flagship event was held at the Balmoral Convention Centre in Lagos, while similar activities took place in Abuja and Port Harcourt. Food and lifestyle influencer Yemisi Odusanya, popularly known as Sisi Yemmie, attended the Lagos event.

Speaking at the event, the Senior Brand Manager, Peak 4-5-6 Growing Up Milk, Moronke Adisa-Abayomi, said the celebrations coincided with the introduction of the product’s refreshed packaging.

“Children’s Day gives us an opportunity to celebrate the incredible potential of every child. At Peak 4-5-6, we understand that ages four to six are critical years for growth, learning and discovery.

“Through these celebrations and our refreshed pack launch, we are reminding parents that while the look may be new, our commitment remains the same, providing trusted nutrition that supports children’s cognitive development, confidence and ability to thrive,” she said.

The company stated that the new packaging features an updated design while retaining the product’s existing nutritional formulation, including DHA and other nutrients aimed at supporting brain development.

The events also focused on talent development and childhood growth. A paediatrician, Dr. Zainab Yaro, popularly known as Dr Mims, who attended the Abuja event, said the company remained committed to supporting children’s development.

“For us at Peak, we are always committed to supporting healthy children. And not just their health, we are also committed to supporting their talents and watching them thrive,” she said.

Commenting on the activities, she added, “Honestly, it has been fun being here judging from the amount of talent we have seen. It further buttresses our belief that children are indeed the leaders of tomorrow.”

The company said it also extended the campaign through radio partnerships with Kid 101.7 FM, Inspiration FM and Kids FM, focusing on discussions around parenting, childhood nutrition and talent development.

According to the statement, the initiative forms part of FrieslandCampina WAMCO Nigeria’s efforts to promote dairy nutrition for children aged between four and six years.